The Complete Michigan Family NIL / PBA Playbook

The game has changed! As of January 27, 2026, Michigan high schoolers can officially earn money from Name, Image, and Likeness (NIL), also known as Personal Branding Activities (PBAs). This 30-minute intro covers the new MHSAA rules, individual vs. team deals, and how families can responsibly optimize opportunities in this new era 🚀🔥.

The game has changed! As of January 27, 2026, Michigan high schoolers can officially earn money from Name, Image, and Likeness (NIL), also known as Personal Branding Activities (PBAs). This 30-minute intro covers the new MHSAA rules, individual vs. team deals, and how families can responsibly optimize opportunities in this new era 🚀🔥.

This session provides a roadmap of mandatory reporting for the student-athlete. Timelines are examined to identify risks and fulfill disclosure obligations with a compliance-first mindset. 🚀🔥 - ✅ Timelines: Mastering the 7-day MHSAA disclosure window. - ✅ Portals: Navigating MHSAA reporting forms. - ✅ Reportable Deals: Identifying what must be disclosed. - ✅ Live Q&A: Compliance and disclosure questions.

This session clarifies the confusion between Michigan state law and institutional policies for the student-athlete. Here's what we'll cover: 🚀🔥 - ✅ Power Dynamics: Identifying if the state or school has the final say. - ✅ HB 5217 vs. PBA: Distinguishing college law from MHSAA rules. - ✅ Policy Conflicts: How to navigate varying institutional standards. - ✅ Live Q&A

MHSAA rules prohibit the student-athlete from using school jerseys or logos in branding. This session provides a roadmap for building a personal brand without school-owned assets. 🚀🔥 - ✅ Uniform Bans: Navigating the MHSAA gear prohibition. - ✅ Lifestyle Branding: Creative tactics for content. - ✅ Facility Restrictions: School property is off-limits. - ✅ Live Q&A: Student-athlete branding questions.

This session provides a roadmap for the student-athlete to identify predatory offers and booster-led risks. 🚀🔥 Here's what we'll cover: - ✅ Inducement Rules: Identifying illegal offers to attend a school. - ✅ Booster Bans: Why boosters cannot negotiate or facilitate deals. - ✅ Predatory Terms: Spotting "fine print" targeting the student-athlete. - ✅ Live Q&A

The MHSAA prohibits the student-athlete from partnering with industries that conflict with educational values. This session provides a roadmap for the "Prohibited Seven" categories. 🚀🔥 Here's what we'll cover: - ✅ The Banned Seven: Alcohol, tobacco, gambling, and firearms. - ✅ Restricted Products: Cannabis, vaping, and adult content. - ✅ Value Alignment: Why certain brands are deemed inconsistent. - ✅ Live Q&A

MHSAA rules prohibit the student-athlete from filming or promoting deals on school grounds. This session provides a roadmap for scouting neutral locations to maintain creativity without violating MHSAA rules. 🚀🔥 - ✅ Property Rules: Why school facilities are off-limits for PBA. - ✅ Neutral Scenery: Scouting off-campus studios and locations. - ✅ Lifestyle Strategy: Mastering shoots without school gear. - ✅ Live Q&A

Managing a student-athlete’s brand is a high-stakes job. This session provides a roadmap of the AI "Tech Stack" to streamline administrative burdens. 🚀🔥 Here's what we'll cover: - ✅ AI Workflow: Using AI for scheduling and deal organization. - ✅ Contract Admin: AI-powered tools for tracking and completion. - ✅ Disclosure Sync: Bridging tech workflows with MHSAA forms. - ✅ Live Q&A